New Partnership with Snowlife

I am very happy to announce that I have entered a new 3-year partnership with the leading Swiss glove brand, Snowlife. As of now I will be helping the Snowlife design team in the development of women’s specific freeride gloves. I think this is a great idea since females certainly have specific needs when it comes to keeping their fingers warm. Based in Davos, Switzerland, Snowlife started producing gloves in 1973 and creates hard-wearing yet comfortable gloves which protect you from the harsh climate in winter. The weather here in Patagonia is colder than I expected, so I’m getting ample opportunity to test my new gloves!

New Partnership with Lech Zürs Tourism

I’m really happy to announce that I’ve just signed a contract with Lech Zürs Tourism making me their official freeride testimonial for the next 3 years. From next winter on I’ll be sporting the Lech Zürs Arlberg logo on my helmet and beanies and working closely together with the marketing department regarding all marketing activities geared towards freeriders and off-piste skiers. Representing the region where I grew up and learned to ski is a dream come true for me and one that makes me very proud.

Tourism director Hermann Fercher with Lorraine Huber (c) Lech Zuers Tourism

 

Amazing powder at the Arlberg

Today was one of those very special powder days. It snowed 50 cm on top of a decent base in the Arlberg region during the past 24 hours, the deepest powder we’ve had since around 3 years. Although we were a large group of 9 riders – some friends came up from Innsbruck – we skied a lot of excellent runs in the lower elevations (below tree line) in St. Anton where the stability was good. I took my longer and wider Kästle BMX108 in 188cm out today, a good choice for today’s conditions where you could just point your skis and haul arse.

Waiting for the St. Christoph chair to open this morning during avi control work

 

Martin stoked after landing a sweet backflip in the pow pow. This pic was taken before the big dump on Saturday.

 

This week, I’ve really enjoyed skiing the shorter and 4mm narrower FX104 in 184cm, a wood/metal laminate ski, light, regular camber, long side cut (the radius feels longer than 26m). I definitely found it easier to turn in tighter terrain and the ski felt really lively and gave me great control. A really noticeable difference to the BMX108 is how much easier it carves on the groomers.

Kästle FX104

The Kästle FX104 in 184cm

 

On the last run today I dropped a cliff and landed in a big bomb hole, smashing my knee into my jaw. I had to get 4 stitches under my chin which sucked, but knee/teeth/tounge are all good so I got lucky! Skiing again tomorrow!

Busy although not skiing

This has been a tough season so far. I’m still sick with a nasty virus, which is affecting my airways and keeping me from skiing and training. My physiotherapist Bernd Neier helped me heaps by telling me to not regard this as lost time, but as an opportunity to work on other imporant things I now have time for, such as mental and proprioceptive training. And there are lots of other things going on. Warren Miller’s 61st ski film “Wintervention” was shown in St. Anton, and I was there to have a chat to the audience to give them some behind-the-scenes insight into filming our segment at the Arlberg. It was really fun!

Warren Miller's "Wintervention" in St. Anton am Arlberg

Then it was off to the Big Mountain Hochfügen to support the girls on one of the major Freeride World Tour events this season. The conditions were better than the riders expected and the girls rode strong, showing good turns and technique. Janette Hargin impressed the judges the most with a fast, confident line, taking plenty of speed over multiple features, especially a big cliff at the end of her run.

Jackie Paaso and Maria Kuzma, 2 competitors in the BM Hochfügen

At the start of this week I too joined the rest of the winter sports world at the ISPO in Munich. Freeride sport in general was a major focal point, and rocker skis are the shit right now. Here’s Kästle skis new BMX (big mountain) line, complete with rocker in the tip and every width underfoot you could wish for.

Kästle BMX line for 2011-2012

Finding myself on the wall at the KJUS stand

New KJUS Freeride Line

KJUS team mate Lucas Swieykowski and I are involved in creating a new freeride line with our ski wear sponsor KJUS. Our job is to help the design team understand a freerider’s needs in order for them to make perfect, uncompromising ski wear for the demanding and experienced skier. We’re gathering ideas, sending the team ongoing feedback and photos, and generally spending a lot of time thinking about the perfect freeride jacket, pants and overalls. The new KJUS FRX line will be available in retail next winter. We’re currently working on the 2012/2013 line, I can’t wait for our creations to hit the shelves.

Getting creative at the KJUS international headquarters in Cham, Switzerland

Yesterday I had my first day freeriding again in St. Anton am Arlberg. Stefan Häusl and I found some nice skiing despite the fact that it had poured rain in the valley the previous day. Conditions were dangerous in higher elevations as well as lower elevations of all aspects due to the weight of the drenched snowpack. On the Schindlergrat we saw a huge fracture line of at least 2 metres on a ridge triggered by avi control. We skied the Schindler couloir, the safe option.

Stefan on the Schindlergrat, St. Anton am Arlberg

I was in the best mood yesterday after a good day of freeriding, it’s scary how much I need to be out there to feel happy. Skiing on the groomers or doing some gentle off-piste runs is great but not the same. I definitely felt my lack of fitness and today I’ve got sore muscles, all good though!

New Partnership with KJUS

I’m proud to announce my new partnership with KJUS Skiwear (LK International AG) headquartered in Cham, Switzerland. KJUS is now my exclusive skiwear outfitter until at least 2012.

Silvia Huston, KJUS Sponsorship Manager, is happy about the partnership: “Lorraine is not just an outstanding freerider, she also has a positive attitude and a strong sense of professionalism. Lorraine will be able to help us develop our skiwear and we look forward to a successful partnership with her.”

I’m excited about working with the young and dynamic KJUS team in creating outstanding, freeride-oriented ski wear of the highest quality. Founded in 2000, KJUS now manufactures and sells worldwide in 32 countries. KJUS stands for uncompromising skiwear, which is characterized by linear design, perfect fit and optimum freedom of movement.

I’m travelling to Wanaka, New Zealand, next week to ski, train and compete for the next 2 months. Check back on my blog soon for some motivation and inspiration from the mountains!

Testing the new KJUS skiwear at Skeena Heliskiing, Canada. Pic: Peter Mathis